There’s a lot that goes into a great client gift, from the gift itself to the day you send it and more. Here are some best practices for client gifting to keep in mind.
While it’s important to stay appropriate, gifting is a perfect opportunity to create a personal connection in business. You can do this by sending gifts for personal milestones such as birthdays and weddings. You should also always include a personal note addressed to your client explaining why you sent the gift and sharing your appreciation for the relationship.
In order to make your gift memorable, consider giving something with day-to-day value, like a pair of headphones or a coffee machine. Every time your client uses it, they’ll think of you, helping to keep you top of mind. Best way to give a useful gift? Let your client choose what they need and like!
When sending gifts to clients, it’s important to be mindful of potential cultural differences that might impact how your gift will be received. For example, sending a gift for a cultural holiday that you know your clients celebrate will show your recognition of who they are and appreciation of their background. It’s also important to do your research and check whether certain gifts, like alcohol or certain foods, may be considered taboo in a client’s culture.
Even the most thoughtful gift will lose its steam if it arrives too late. It’s important to think ahead when planning gifts and aim to time them so that it arrives just before or during a holiday or occasion, rather than after. If it’s a gifting occasion that you think your client will receive a lot of gifts for (like the winter holidays), getting your gift in a bit early can help you stand out.
If you have multiple clients to send gifts to, doing it manually can be unnecessarily time-consuming and tedious. The right gifting platform can make your life much easier by doing all of the hard work for you.
When is the best time to give a client gift?
There are so many great occasions for sending client gifts! From various holidays that happen throughout the year to more personal occasions such as birthdays and anniversaries, there’s almost always a reason to send a client gift. Some other occasions to consider include:
How much should I spend on a client gift?
How much is appropriate and realistic to spend on a client gift will depend on your industry, relationship, and budget. Generally speaking, somewhere between $50 to $200 is standard.
Should I send a personalized note with the gift?
Yes, absolutely! A personalized message can take an already great client gift to the next level. We always recommend including one, mentioning your client by name, and writing your heartfelt wishes or words of appreciation.
What should I do if a client declines a gift?
Sometimes, a client may decline a gift because their company policy doesn’t allow them to accept one. In this case, you can graciously express your understanding and offer an alternative, such as making a charitable donation on their behalf or simply sending a handwritten letter.
If you’re not already practicing client gifting, now is a great time to start. Whether it's to express gratitude, celebrate milestones, or simply show appreciation, a well-thought-out client gift can leave a lasting impression and foster a sense of loyalty. It’s a wonderful way to grow your business by building stronger, more loyal client relationships while boosting your brand’s reputation.
With Snappy, you can send your clients highly useful, premium gifts – no matter your budget. Clients are sure to delight in getting to choose their own favorite gift from a collection of favorite options. And you’ll be able to simplify your gifting process, saving time and stress.